Core of Online Presence Engagement: Understanding Analytics

Gathering substantive insights is of high imperative for business owners in the journey of converting our idea and investment into profitable revenue.

As the popular saying goes, the great distinction between something good and great is the attention to detail.

Apple’s late CEO, Steve Jobs, led the first ever company to achieve $1 trillion market capitalisation by highlighting the worthy process of analysing details to the core.

“Details matter. It’s worth waiting to get it right.”
– Steve Jobs, Founder of Apple

Growing a business requires incessant desire to always make perfect of one’s venture and the mistake of resting after executing the master plan should be avoided at all cost.

Every business starts with a potential idea further developed and execution of marketing strategies quickly follow as a way to appeal to the target audience.

However, the vital part of an impeccable marketing strategy especially for content and digital marketing actually starts here.

The part where we experiment and ascertain the “what”, “how” and “who” aspects of our content and marketing materials.

This is where the skills of data analytics comes through, which will be the focal point of this discussion.

What Are Analytics?

Business owners take time to design and manage their content in the process of accomplishing their marketing strategies.

Workspacing helps to do just that, we aim to reimagine your business. We tailor the best marketing blueprint fitting the style of your business.

Analytics are the data derived to be interpreted and put into consideration for future planning.

The digital marketing industry recognises analytics as the data showing audience’s behaviours, interests and but not limited to user demographics.

According to WebMX, one of the leading digital marketing experts, the two main types of analytics in digital marketing are “web analytics” and “marketing analytics”.

Web analytics simply explained are the observations made upon the visitors’ behaviours on the company’s website or social media profiles.

Marketing analytics, on the other hand, encompasses metrics that revolve around leads acquisition and conversion to sales.

How Are They Important?

In general, gathering analytics data is critical because it significantly influences our decision making process especially in the context of web presence, social media and content marketing.

Without proper data analysis, it is unlikely for us to achieve insightful marketing decisions.

The data obtained allow us to evaluate the efficiency of every marketing strategy executed, which is extremely useful in the process of enhancing and optimising our online presence and content marketing.

Analytics made simple, there are two major aspects of data analysis for us to examine.

Knowing The Audience

Analytics allow us to learn everything we can about our audience as well as how they react to our content.

How did they find our content? Which platform has become the biggest traffic source?

Our favourite analytics tools typically include a demographics feature that allows us to identify our target audience in extensive detail.

Finding out what brought them to our content can be very helpful in determining which platform to prioritise. This is essential for better marketing strategy planning because we will have a better idea of where to invest more.

The main point of this is to give us a clearer picture of our target audience and potential leads conversion to sales.

Recognizing who they are and where they are from can help determine the best styles of content to capture their attention.

Identify Best Quality

As social media and content marketing are presently the most popular marketing strategies, we should always aim to develop a strategic content planning.

According to a statistics compilation done by Hootsuite, 81% of 1 billion Instagram users utilise the application to do their research on products and services.

How can you stand out from the crowd of competitors with distinct values?

Utilizing analytics, we can determine which style of content is performing the best among our target audience.

Most analytics tools’ periodic visitor graph demonstrates the traffic for which content was published and obtained the most visits, or the opposite.

This also implies that we can tailor our content, such as graphics and blog posts, to suit our target audience’s most preferred trends and styles.

Recommended Analytics Tools

Google Analytics

Designed for in-depth analysis of website traffic, Google Analytics also serves as a tool to assess social media performance with details on audience’s behaviours and interests.

Google Analytics is one of the free tools highly recommended by business experts.

Hootsuite

The Workspacing team has a first hand experience with using Hootsuite and it is considered our favourite.

Not only is it a tool to efficiently manage social media platforms, Hootsuite also helps in establishing the most dynamic variety of content, monitor social media engagements and ads as well as auditing overall online presence.

Apart from that, the topic of analytics tool has been this week’s focus of discussion on Workspacing’s social media platforms. For our #TipTuesday, we have shared a list of ace analytic tools for you to try and enhance your business’ online presence. You can view the post and interact with us on our Instagram, Facebook and LinkedIn.

Workspacing aims to reimagine business, we deal with analytics data on a daily basis with professionals who are eager to help you widen your business journey as we take away the hassle from you.

Drop by and schedule a free consultation with one of our specialists now!