Marketing Strategies To Fuel Your Business Growth:
Optimal Use of Social Media

The business world is a continuously evolving space with ever-growing number of conquerors. The journey does not end as simple as establishing a brand out of a profound idea. These days, anyone can come up with an interesting idea and plan their ways up to become an empire.

Unceasing growth of one’s business should be the most fundamental goal. The question is, what are the ways to make your idea more appealing to your target audience while having such vying competitors?

The answer is to master the art of digital marketing.

Marketing has progressively grown especially with the help of digitalisation, which has unarguably changed the way around the business world. Giving out flyers to let the world know your brand is an ancient tragedy.

From this week’s #TipTuesday segment on our social media platforms, we have highlighted a list of marketing strategies that companies should consider investing into. Below is this week’s #TipTuesday that you can also check on our Facebook, Instagram and LinkedIn.

The most crucial part of getting your business known is to get the words out which goes hand in hand with the purpose of social media platforms like Facebook, Instagram and Twitter. Similar to sharing about one’s personal lives, it is easy to base the promotion of your business on mentioned social media platforms.

The main social media goals that business owners should keep in mind according to Alfred Lua from Buffer are to increase brand awareness, drive traffic to your website and build a community around your business.

As easy as it is to have an Internet connection and post about your products for cheap promotions, there are tips and tricks on how to do it well. The best strategy to up your social media game is by being consistent and authentic.

How does being consistent matter?

As the popular quote by Lincoln Chafee goes, trust is built with consistency.

Consistency helps in building the audience’s trust and familiarity that will be helpful in conversion to sales. Being consistent does not only mean regular posting, which is greatly important, but also the content and aesthetics that the brand continues to show without failing.

It is significant for businesses to keep their name fresh in their audience’s minds by having a regular and systematic posting schedule. Not only this would help to keep the business’ name afloat and on trend, keeping up with a systematic and regular posting schedule also sets the limit to content posting as to not come off as “overwhelming” or the opposite.

Social media experts suggest different amount of posting for each platform, namely Facebook and Instagram as they hold the biggest spotlights for business owners in the digital marketing field.

The average suggestion for posting on Facebook is not more than twice a day with minimum of three (3) posts per week.

[Image by Louise Myers via louisem.com]

A little schedule tweak is needed when it comes to posting on Instagram as experts have roughly suggested that posting once every day will bring the most optimal result, or not less than three (3) posts per week.

[Image by Louise Myers via louisem.com]

What does it mean to be authentic?

Authenticity is the most compelling value for a business to have.

It may be enticing to think of hiring a number of influencers to be the face of your brand. Yet, this may not be the best idea as most audience now are more intrigued to see the brand’s real values.

This lead back to what the brand actually offers, how trustworthy are they and the way their audience can relate and connect to the brand.

It all comes down to how a company can use their social media presence beyond the mere intention of shoving information about their products and services. Essentially, the authenticity in a business’ social media presence reflects on how they appear as “humans”, just like their targeted audience.

One excellent example for the display of authenticity in a brand’s social media presence is by looking at Converse’s official Instagram page.

 [Screenshot taken from Converse’s official Instagram]

Converse never fails to show to their audience the values they proudly stand for, one of them being inclusivity. The phenomenal footwear brand posts on a daily basis but rarely do the posts display a direct message of “this is our product that you should buy now”.

Rather, interestingly, they focus on giving their platform to sneakers lovers to express their creativity. This does not only prove the idea that Converse shows their authenticity of caring about their consumers, but also an outstanding way to appeal more to the audience.

 [Screenshot taken from Converse’s official Instagram]

Apart from giving a medium for their fans to play with, Converse also demonstrate the sense of authenticity through their social media platforms by supporting movements like #StopAsianHate. This automatically shows how the brand is concerned of societal issues and not solely focused on gaining sales.

Simply said, audience would engage more and have higher chance to contribute to the business they feel connected to on social media.

Your Turn To Optimise Your Digital Media Marketing!

True, anyone can connect to the Internet and venture into the world of digital media marketing by themselves. However, as mentioned before, professionally crafted strategies would be pivotal to impress and bring out the company’s best features and qualities.

At Workspacing, we help to reimagine your business with the help of digital marketing specialists. We help you to present the utmost and holistic digital presence for your audience and potential customers.

Workspacing leads business owners in driving forward their online presence through our social media strategies and services.