Understanding Facebook ads!

For as many years as we remember, Facebook has been recognized as the number one social media app all around the globe for reaching several different milestones.

With about 2.8 billion users by 2021, Facebook is not only a platform where people have digital interactions but also an online marketplace for businesses of all kinds.

In this regard, Facebook ads were created to engage with the exact target customers of the business, who are most likely to be interested and will engage with their goods and services, which eventually might lead to a sale.

Facebook advertising is currently one of the most powerful methods for growing your brand, attracting new customers, and generating leads and sales.

According to (Lee) Over 3 million businesses currently advertise on Facebook, with a significant amount of success in their marketing outcomes as a result of doing so.

Every advertiser is unique, which is why knowing and understanding your marketing objective – the result you want to pursue with a certain advertising campaign – is critical.

Ensure that the RIGHT THING is shown to the RIGHT PERSON at the RIGHT TIME!

Photo by Intuiface

The guide for the Facebook ads offers different design components and technical guidelines are provided for each format and placement in the guide, including measurements, file sizes, character restrictions, and more.

(Facebook Advertising Guide) currently provides your business to make 4 types of advertisements with various formats, objectives and placements to allow you to meet your business goals.

Image Ads: Using high-quality and appealing images, to direct users to the target app or website. By enhancing an existing post with a photo from your Facebook Page, you may generate one in only a few clicks.

Video Ads: Demonstrate product characteristics and dazzle viewers with sound and movement. Video advertising can show in the Facebook Newsfeed and Stories, or they can be included in lengthier videos as in-stream commercials.

Carousel Advertising: In a single ad, you can include up to ten photos or videos, each with its unique link. You can use this approach to emphasize distinct features of a single product, multiple products, or even combine all of the photographs into one enormous panorama picture.

Collection Ads: Motivate people to shop by showcasing things from your product catalogue that are personalized for each person. People can buy your things all without exiting Facebook because to collection advertisements. When consumers are on the go, this tends to make online buying simple.

7 Steps to Create a Facebook Ad

• Choose your Objectives: Choose the goal that you want achieve by posting the ad. E.g. driving traffic towards business or increasing sales.

• Choose your audience: Select appropriate categories, preferences, and behaviors to reflect your audience based on the information you have about the individuals you want to reach, such as age, location, and other factors.

• Decide where to run your ad: Determine whether your advertising will display on Facebook, Instagram, Messenger, the Audience Network, or across all platforms.

• Set your budget: Specify your everyday or lifelong budget, as well as the duration of your adverts. You will never be spend more than you can manage if you stick to this budget.

• Select your format: You can choose from six different ad formats, the design that you want for your business, event or product.

• Place your order: Your ad will be submitted to their ad auction and exposed to the appropriate individuals when you submit it.

• Measure and manage your ads: After your advertisements have launched, you can use Ad Manager to track their success and make changes to your campaigns.

Facebook Ads Manager

Facebook Ads Manager and Power Editor are two free ad management tools available on the platform.

The Advertising Manager is a tool for generating, administering, and controlling Facebook ads.

You can supervise campaigns while on the move with the Ad Manager application for iOS and Android.

You have the ability to develop and edit commercials, evaluate their progress, and handle ad budgeting and scheduling from anywhere.

In Ad Manager, you can see data on ad success for every ad you upload on Facebook This information includes:

• The total number of individuals who have seen your advertisement.
• The number of individuals that saw your ad and clicked on it.
• The amount of money you invest on advertisements.

Photo by Facebook Business Help Center

There are numerous compelling reasons to devote both time and money to Facebook advertising.

While the number of options they provide can be daunting, they also provide a great deal of personalization and creative freedom over your advertisements.

If you choose the right objectives and appropriate designs, your Facebook ads could bring the target markets to you without much efforts.

It’s all about making the right decisions!